Keystone First Continues Strong Commitment to City of Chester and its Residents with Continued Outreach

Health care plan executes successful engagement and awareness activities this fall in anticipation of opening a community wellness center.

November 19, 2019 - Philadelphia, Pa.

Keystone First, a Blue Cross Medical Assistance (Medicaid) product and the largest Medical Assistance product in southeastern Pennsylvania, is continuing its strong commitment to the City of Chester by working with local government, charitable organizations and entrepreneurs who share its vision for improving the health and wellness of city residents while addressing the social determinants of health that have often posed barriers to a better quality of life for those with limited resources.

Over the last several weeks, a series of programs have been held in the city, bringing resources and supports to children, adults and families throughout the city. Most recently, the health plan hosted more than 100 members for a “pop-up wellness event” at Talen Energy Stadium. In addition to health screenings, attendees were able to tour the facility where the Major League Soccer Philadelphia Union play. Earlier in October, Keystone First  sponsored the Widener Partnership Charter School Wellness Fair, providing information on access to health care services, screenings and asthma education to the more 400 students attending the school.

These events are in line with Keystone First’s work to address social determinants of health throughout Chester. In recent months, Keystone First has participated in events such as the 4th annual Tandem Weekend Block Party in June and The Better Living Center Community Fair and Book Bag Giveaway in August.

And in 2020, Keystone First will maintain its commitment to the city by opening the Keystone First Community Wellness Center. The center, located at 1929 W. Ninth Street, will be a hub of health information and education for area residents, offering health screenings, fitness and nutrition classes, and other programs offered by Keystone First Family of Health Plans and local organizations. A second wellness center will also be located in the city’s business district.

“We look forward to seeing how we can continue to offer resources to the people of Chester, a community we have long supported through a variety of health services and community programs,” said Keystone First Market President Joanne McFall.

The longtime relationship with the City of Chester and its residents is evidenced through a variety of programs. The health plan has been a longtime sponsor of The Better Living Center Community Fair and assisted with the distribution of several hundred backpacks filled with school supplies before the start of this current school year.

Other engagement has included collaboration with Crozer-Keystone Health System to establish the PEARL (Prevention, Education, Addiction, Recovery and Linkage) program, which is dedicated to assisting Keystone First expectant mothers who have substance abuse disorders as well as their unborn babies who may be at risk for Neonatal Abstinence Syndrome (NAS).

“This administration recognizes the importance of partnerships. We value and appreciate the partnership we have with Keystone First,” said Chester Mayor Thaddeus Kirkland. “The work that Keystone First Family of Health Plans has done and is committed to doing further illustrates the power of teamwork. When we are all in alignment with finding ways to better the community, great things happen.”