Joanne McFall is Market President of Keystone First. In the role, Ms. McFall oversees the strategic direction, growth and leadership of Keystone First, including the daily operations of Medical Affairs, Network Operations, Information Services, Quality, Marketing, Regulatory and Legislative Affairs. Ms. McFall brings to the role more than 20 years of experience in health care operations, strategic planning, medical cost containment, information technology and financial oversight. Prior to her role as Market President, Ms. McFall was Vice President and Chief of Staff at AmeriHealth Caritas, serving as a liaison between the corporate Chief Operating Officer and all direct reporting departments and corporate functions. In this role, she was also responsible for all corporate project management and new business implementations in support of the organization's growth strategy. Previously, Ms. McFall was Associate Vice President at AmeriHealth Caritas with responsibility for high-level oversight of operational functions and process improvement/cost containment opportunities. She received her Bachelor of Arts in Communication from the University of Delaware and her MBA in Health and Medical Services Administration from Widener University.